It has recently come to our attention that the new business model goes more and more like this, “GET IT OUT THERE AS FAST AS HUMANLY POSSIBLE” vs. “Let’s create a product/show that audiences really want to see and will come back to time and again.”
We recently read this article about VINE stars on Gawker, and had a got a very strong sense that this is the type of thing that Millennials will flock to in a heart-beat: vapid, talent-free “vine-lebrities” who are giving them exactly what they want; a cotton candy hang-over. The odd part of this, however, is that this isn’t just happening in the millennial/tween set.
After a recent conversation with a professional graphic-designer/coder, we quickly realized that everyone steals (this is NOT new) but what is new, is that the code that the web-developers “borrow” is shoddy code. The idea being that someone else will fix it. Another developer will come along and fix their bugs for them to improve upon what they created. Put it out there, before it’s ready and see what happens!
This mentality also prevails amongst many young Youtube creators. When looking at many Youtube web-lebrities, one can only conclude that besides looking cute, the next biggest ingredients needed for success are narcissism, perseverance, a whole of time on your hands, and narcissism.
Where is the happy medium in all of this? Is BETA just a state of mind or have we reached the point in human evolution where we constantly live inside of a “beta testing” frame work where quantity will inevitably trump quality?
We’re not sure what the answer is, but we will most certainly be getting over our perfectionism moving forward and striking the happy medium between offering value AND creating content/product/services in a timely manner.